Three pre-built routines.
Curated for the most common Indian climate scenarios. Pick one that matches your baby’s situation and reserve the bundle in one tap.
Three pre-built routines.
Each one is a starting point — the plan builder will still adjust it for your city and your water.
How to choose between them
If none of these quite fits, that is normal — they are built for the most common situations, not every one. Build a Plan asks about your baby specifically and takes about two minutes.
Fewer products, applied more consistently, beats a longer routine. Newborn skin is still building its barrier through the first year.
If your baby has an active or persistent skin concern, speak with your paediatrician before introducing a new routine.
If your kettle furs up, your water is hard — and the wash and the timing of the moisturiser then matter more than anything else you do.
Moisturise within two to three minutes of the towel, while the skin is still slightly damp. Later than that and you are moisturising skin that has already dried out. It is the single highest-value habit in any of these routines, and it costs nothing.
Three things will change your routine.
A bundle is a starting point, not a prescription. These are the three inputs that decide how you actually use it — and the reason we would rather you built a plan than bought a box.
The routine that works in a Chennai May is not the routine that works in a Delhi January. Humidity asks for less on the skin; dry cold asks for more. The bundle stays the same — how much you use, and when, is what moves.
Hardness varies street by street, never mind city by city. Where the water is mineral-heavy, the cleansing step does more of the work and the moisturising step has to follow faster. This is the input most routines ignore.
A newborn’s barrier is still maturing; a five-year-old’s is not the same skin. Two of the five products retire along the way, and the amount of everything else goes up. A routine you set once will be wrong within a year.