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Build your baby’s personalised skincare plan.

5 questions, then we build a routine for your baby — using live weather and air quality in your city, dermatology-led product choices, and honest guidance about what to skip. Email it to yourself when done.

Built for Indian conditions

Full ingredient disclosure

Science-led, Ayurveda-enriched

Made in a GMP-compliant facility

Launching December 2026. Joining records your September cohort selection. It does not reserve December stock or provide a December launch privilege. Amazon and Flipkart follow in Q1 2028.

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Your baby’s plan.

5 questions, then we build a personalised plan for your baby — using live weather in your city, dermatology-led product choices, and honest guidance about what to skip. Email it to yourself when done.

Illustration: a short set of questions resolving into one routine

What this tool is. Indian conditions are not uniform — Chennai humidity, Delhi air quality, Bengaluru weather and the mineral content of your household water all shape a daily routine differently. Build a Plan uses your location and everyday habits to suggest a cosmetic skincare routine. It does not diagnose a skin condition, assess medical risk, or replace advice from a healthcare professional. If something about your baby’s skin is worrying you, start with your paediatrician rather than with us.

1 What’s on your mind about your baby’s skin? (select all that apply)

Pick one, two, or up to three. The plan adapts to whatever combination you choose.

Photo-assisted routine matching Coming soon

A guided tool to help you describe what you can see and find the relevant educational content. It will not diagnose a skin condition or replace a paediatrician. We are completing consent, image-handling and clinical review before it opens.

2 Tell us about your child

Each answer here changes the plan — age gates products, prematurity changes the safety framing, and history shapes the red flags.

What happens to what you tell us. We use it to help you and to make the products better — nothing else. We never sell it, and it never goes to advertisers. Anything about your baby’s skin is kept apart from marketing, and is shared with our reviewing dermatologist only if you say we may. Read the full policy.

How old is your child?

Was your baby born premature?

Medical history & known triggers (select all that apply)

3 Where do you live?

We’ll fetch your local weather to tailor the plan to current conditions.

Your 6-digit pincode

We use your location to understand current heat, humidity and air quality and adjust routine guidance. This information is not used to diagnose a skin condition.

Pick city manually instead

4 What does your current routine look like?

Honestly — we adapt the plan around what you already do.

Bath frequency

What do you use at bath time?

Currently using a moisturiser?

Daily oil massage (abhyanga)?

Does your baby sleep in an air-conditioned room?

5 Your home water

Mineral-heavy water can contribute to cleansing residue and post-bath tightness.

How would you describe your tap water?

Do you use a filter for bathing water?

Answer the 3 essential questions: concern, age, and location.

If you’re unsure, you’re not alone.

Most parents figure this out through trial and error. We built this to give parents a clearer starting point.

This is a guide, not a prescription.

The plan generated above is based on general skincare principles for Indian climate conditions. It is not a substitute for professional medical advice. If you notice persistent redness, rashes, swelling, or any skin condition that concerns you, please consult your paediatrician before introducing new products. Every baby’s skin is different — when in doubt, patch test first and trust your instinct as a parent.

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Change the plan whenever you need to. Your baby’s skin will change too.

Build your baby’s personalised skincare plan.

Your baby’s plan.

Join the September cohort