Questions parents actually ask.

Tenderma did not begin with the idea of making another gentle baby range. It began with a narrower question: what would change if Indian heat, humidity, mineral-heavy water and everyday care routines were written into the formulation specification from the beginning, rather than considered afterwards?

The answer shaped the textures, the cleansing system, the botanical specifications and the routine guidance. We also wanted parents to be able to see why each ingredient was chosen, what evidence sits behind it, and where the evidence comes from.

It means the formulation is written as a specification before any sample is made, and that specification is built on published clinical evidence — ingredient choices, concentrations, pH and exclusions — rather than on what is trending or what reads well on a label. Every deviation our manufacturer proposes has to come back to us for sign-off.

“Dermatology-led” describes how we formulate and review, not a clinical endorsement of any individual product. It is not a regulated term, and it does not mean a dermatologist has examined your baby.

It also means we don’t add ingredients just to make a marketing claim. If something isn’t doing real work for your baby’s skin, it doesn’t go in.

Not when done properly. Many traditional Ayurvedic ingredients — like neem, turmeric, and aloe vera — have well-documented active compounds with measurable skincare benefits. The problem with most Ayurvedic baby products is that the actives aren’t standardized, so potency varies batch to batch, and dosage isn’t controlled.

We use Ayurvedic ingredients in their standardized extract form — meaning the active compound is measured and consistent in every bottle — at concentrations validated for safety on infant skin. It’s the heritage benefit with modern formulation discipline.

Developed for babies and children — the wash, lotion and soothing cream for 0–12 years, the massage oil for 0–5, the rash cream for 0–3. If your baby was premature, or has a diagnosed skin condition, speak with your paediatrician before introducing any new product.

Eczema and atopic dermatitis are medical conditions. Tenderma products are cosmetics and are not intended to diagnose or treat them.

If your baby has diagnosed eczema, persistent redness, broken or weeping skin, or recurring flare-ups, speak with your paediatrician before introducing a new product. Where a doctor is happy for you to continue ordinary skincare, our formulations are sulfate-free, made without synthetic perfume and pH-balanced for infant skin. Four products contain named botanical scent materials; the Rash Protection Cream contains none, and we would still suggest patch testing a small area for 48 hours first.

Apply a small amount — about the size of a pea — to the inside of your baby’s forearm. Leave it for 24 to 48 hours and watch for redness, itching, swelling, or any reaction. If skin stays calm, the product is generally safe for broader use.

If you notice any reaction, wash the area with plain water, stop use immediately, and consult your paediatrician if symptoms persist.

Three specific things:

1. Heat & humidity tolerance. Our emulsions are specified to stay stable up to 45°C without separating, and accelerated stability testing at our manufacturer has passed.

2. Hard water compatibility. Water hardness varies by source and location, and where the tap runs hard, many cleansers leave residue, irritate skin, and dry out the barrier. Our wash is formulated to rinse cleanly even in hard water.

3. The conditions, not the biology. A baby’s skin follows the same fundamental biology everywhere. What differs is what it goes through — heat, humidity, water hardness, pollution and daily routine. Our ingredient ratios, pH and emollient choices are built around those conditions rather than around any claim of different skin.

No synthetic perfume, in any product. Where a product is scented, we use a named botanical and we tell you which one, at the level it appears in the ingredient list.

Wash — sandalwood oil and German chamomile extract. Lotion and Soothing Cream — Roman chamomile flower oil. Massage Oil — vetiver root oil, the traditional khus. Rash Protection Cream — nothing at all. The nappy area is the one place where we would rather have no scent than a pleasant one.

We are not going to tell you botanical scent is risk-free. Chamomile belongs to the same plant family as calendula and ragweed, and a small number of babies react to it. That is why the ingredient list names the species rather than hiding it behind the word “fragrance”, and why we ask you to patch test.

Yes to both. No animal-derived ingredients, no animal testing — not by us, and not by any of our suppliers. We’ll publish full certifications at launch.

Manufactured in India at GMP-certified facilities, formulated with ingredients sourced from validated suppliers globally. We’ll publish detailed ingredient sourcing and manufacturing certifications on each product page at launch — full transparency, no exceptions.

We’re launching December 2026, starting direct-to-consumer through tenderma-india.com. Amazon and Flipkart follow in Q1 2028. We are not planning to list on quick commerce. Waitlist members get first access, well before any marketplace.

You’ll get a confirmation email immediately. As we approach launch, you’ll receive periodic updates on formulation milestones, ingredient deep-dives, and cohort timing. The December launch is public and open to everyone; joining the cohort is about trying the products early and telling us what you think.

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