A baby’s skin doesn’t change. What it goes through does.
Dermatology-grade actives + standardised Ayurveda. Built for India’s heat, humidity, and hard water.
Every parent comes to skincare differently. Choose what feels right — you can always switch paths later.
Reserve your spot now and the founders, Karthik & Janani, will personally reach out to early reservers to ship samples before public launch. Whichever path you pick below, your reservation goes into the same waitlist.
Tell us what’s happening with your baby’s skin and where you live. We’ll build a personalised routine using live weather, AQI, and dermatology-led guidance.
Choose one of our three pre-built routines, designed for the most common Indian climate scenarios. Reserve the bundle in one tap.
Already know what you want? Reserve any combination of our 5 products directly. No questions, no routine, just the items you choose.
A baby’s skin is the same across the globe. What differs is the environment it’s exposed to. Indian babies face conditions no Western-formulated product was designed for.
#1 India-specific baby skin concern. Driven by heat, humidity, and occlusive products that block sweat ducts.
→ Lightweight Betaine lotion + cooling Aloe Vera & Vetiver + sulfate-free cleansing
Affects up to 50% of infants. Often complicated by Candida fungal infection in Indian humidity[5].
→ Zinc Oxide 12–15% barrier + standardised Neem antifungal + Calendula healing
~18% of Indian parents report eczema-prone skin in children under 5[1]. Baby skin loses moisture faster than adult skin[6] — AC, pollution, and hard water accelerate barrier damage.
→ Triple ceramides + Pentavitin extended hydration + Aquaxyl endogenous production
Indian tap water TDS 300–1,000+ ppm. Most baby washes perform poorly and leave mineral deposits.
→ Glucoside surfactants + chelating agents + pH-buffered formula
PM2.5, ozone, and heavy metal exposure penetrate baby skin far more easily than adult skin.
→ Postbiotic Lysate + Niacinamide barrier support + antioxidant Vitamin E
Prolonged Indian sun exposure creates unique irritation patterns not addressed by global brands.
→ Aloe Vera cooling + Bisabolol anti-inflammatory + lightweight occlusion
Infantile seborrheic dermatitis — common and under-addressed in Indian baby care.
→ Colloidal Oatmeal + pH-balanced, scalp-safe surfactants
India’s mosquito burden creates unique skin irritation needs that no global baby brand addresses.
→ Bisabolol + Colloidal Oatmeal + Manjistha anti-inflammatory
Different conditions need different care.
— Skincare built not just for babies, but for the environment they live in.
Every Tenderma product is engineered from the ground up for Indian heat, humidity, hard water, and pollution exposure. Not adapted. Not localised. Formulated.
Our surfactant system binds to calcium and magnesium ions in hard water, maintaining cleaning efficacy without stripping the acid mantle. Tested at 300–800 ppm TDS.
Absorbs without grease in 35°C humidity. Triple ceramides (NP+AP+EOP) rebuild the barrier. Aquaxyl stimulates the skin to produce its own ceramides.
Every Ayurvedic ingredient — Neem, Ashwagandha, Brahmi, Manjistha — used at clinically relevant concentrations with verified active compound levels. Not just on the label.
Standardised Neem extract provides antifungal protection against Candida albicans — the #1 cause of persistent diaper rash in India’s humidity. Zinc Oxide barrier that breathes.
Each product formulated for newborn-to-3-year-old skin in India’s climate. Works independently — designed to work together.
Not on the label. Not in a trace concentration. Not ever.
If your question isn’t here, write to us at hello@tenderma-india.com — a real person reads every email.
Because most of what’s available falls into two camps. Premium imported brands are formulated for temperate climates and soft water — not for 40°C summers, monsoon humidity, or hard water buildup typical across Indian cities. Many mass-market and traditional Ayurvedic options skip clinical safety standards, with limited transparency about formulation, ingredient sourcing, or testing.
Tenderma was built to close that gap: dermatologist-led formulations, clinically-tested safety standards, with Ayurvedic actives that are standardized and dosage-controlled — specifically for Indian conditions.
It means every formulation is developed in collaboration with practicing dermatologists who specialize in pediatric skin. Ingredient choices, concentrations, pH levels, and exclusions are all informed by clinical evidence — not by what’s trending or what looks good on a label.
It also means we don’t add ingredients just to make a marketing claim. If something isn’t doing real work for your baby’s skin, it doesn’t go in.
Not when done properly. Many traditional Ayurvedic ingredients — like neem, turmeric, and aloe vera — have well-documented active compounds with measurable skincare benefits. The problem with most Ayurvedic baby products is that the actives aren’t standardized, so potency varies batch to batch, and dosage isn’t controlled.
We use Ayurvedic ingredients in their standardized extract form — meaning the active compound is measured and consistent in every bottle — at concentrations validated for safety on infant skin. It’s the heritage benefit with modern formulation discipline.
Our launch lineup is formulated for newborn to 3 years. The wash and lotion are gentle enough for the first weeks of life. The rash cream is for diaper-area use from day one. As always, for premature infants or babies with diagnosed skin conditions, please check with your pediatrician before introducing any new product.
Our products are formulated to be suitable for sensitive skin — sulfate-free, paraben-free, fragrance-free, and pH-balanced for the infant skin barrier. However, eczema is a medical condition with many triggers, and what works for one baby may not work for another.
If your baby has diagnosed eczema or atopic dermatitis, we strongly recommend consulting your pediatrician or pediatric dermatologist before switching products. Patch test on a small area for 48 hours before regular use.
Apply a small amount — about the size of a pea — to the inside of your baby’s forearm. Leave it for 24 to 48 hours and watch for redness, itching, swelling, or any reaction. If skin stays calm, the product is generally safe for broader use.
If you notice any reaction, wash the area with plain water, stop use immediately, and consult your pediatrician if symptoms persist.
Three specific things:
1. Heat & humidity tolerance. Our emulsions are stable at temperatures up to 45°C without separating or losing efficacy — tested through Indian summer conditions, not just lab-controlled environments.
2. Hard water compatibility. Most Indian municipal water is hard, which means many cleansers leave residue, irritate skin, and dry out the barrier. Our wash is formulated to rinse cleanly even in hard water.
3. Indian skin biology. Indian babies tend to have more melanin and different barrier characteristics than the Caucasian skin most Western brands are formulated around. Ingredient ratios, pH, and emollient choices reflect that.
Fragrance — including essential oils and “natural” fragrance — is one of the most common irritants for infant skin. Even small amounts can trigger reactions in sensitive babies, and there’s no skincare benefit to fragrance itself; it’s purely sensory.
We chose a clean, neutral scent profile from the ingredients themselves. If you want your baby to smell like lavender, that’s a perfume choice, not a skincare one — and we don’t want to make that decision for you.
Yes to both. No animal-derived ingredients, no animal testing — not by us, and not by any of our suppliers. We’ll publish full certifications at launch.
Manufactured in India at GMP-certified facilities, formulated with ingredients sourced from validated suppliers globally. We’ll publish detailed ingredient sourcing and manufacturing certifications on each product page at launch — full transparency, no exceptions.
We’re launching Q3/Q4 2026, starting direct-to-consumer through tenderma-india.com. Marketplace listings (Amazon, FirstCry, etc.) will follow a few weeks after our DTC launch — waitlist members get first access before any marketplace.
You’ll get a confirmation email immediately. As we approach launch, you’ll receive periodic updates on formulation milestones, ingredient deep-dives, and early access timing. When products are ready to ship, waitlist members get a private window to order before public launch.
No spam. Unsubscribe anytime. Your email never gets sold or shared.
Still have questions? We answer every email personally.
Email Us →“Skincare built not just for babies —
but for the environment they live in.”
We build with intent — balancing uncompromising product quality with sustainable economics, without trading one for the other.
All claims are drawn from peer-reviewed Indian research or Indian regulatory standards.
Menon S, Bhatia A. Exploring Atopic Dermatitis in Indian Children: A Comprehensive Survey. Cureus 2025;17(7).
Nationwide survey of 1,003 Indian parents — 17.85% AD prevalence in children under 5.
pmc.ncbi.nlm.nih.gov ↗Salvi AN et al. Clinical effects of diaper on Indian babies with diaper rash. IP Indian J Clin Exp Dermatol, 2022.
India-specific clinical study — 4–35% diaper dermatitis incidence in children up to 2 years.
ijced.org ↗Gopinath H et al. A cross-sectional study of sweat-induced dermatitis during a South Indian summer. Int J Dermatol, 2019;58(1):86–90.
Hospital study — miliaria rubra identified as dominant sweat-induced condition (84.1%).
pubmed.ncbi.nlm.nih.gov ↗Bureau of Indian Standards. IS 10500:2012 — Drinking Water Specification.
500 ppm TDS permissible limit. Groundwater in many Indian cities exceeds this.
bis.gov.in ↗Sarkar R et al. Diaper Dermatitis — A Narrative Review. Asian J Pediatric Dermatol, 2023;1(1):19–23.
Candida co-infection as significant complication in Indian clinical practice.
journals.lww.com ↗Stamatas GN et al. Infant skin physiology and development during the first years of life. Int J Cosmetic Sci, 2011;33(1):17–24.
TEWL and moisture dynamics differ significantly between infant and adult skin.
pubmed.ncbi.nlm.nih.gov ↗Vani et al. Therapeutic potential of aquaporins, osmolytes and lipids. IP Indian J Clin Exp Dermatol, 2026;12(1):103–111.
81.25% of Indian HCPs strongly agreed ceramide-dominant formulations are most important for dry skin.
ijced.org ↗All references accessed April 2026. Sources for transparency and verification only.
